PicScout Appoints Yaron Zurr VP of Operations

Silicon Valley, CA, and Herzliya, Israel - April 22, 2010 - PicScout™, an information company commanding the world's largest index of fingerprinted and owner identified images to protect and promote images for use in digital platforms and devices, has appointed Yaron Zurr as Vice President of Operations. Mr. Zurr will assume responsibilities for the company’s ImageIRC™, ImageTracker™, and ImageExchange™ operations, with particular focus on PicScout’s internal operations’ capacity to meet the needs of the company’s growing customer base at this time of dynamic change in the image industry.

Yaron Zurr has more than 15 years of international management experience in software field operations, production services and sales. Mr. Zurr’s skills enabled Jacada and Olive Software to scale operations through well managed outsourcing and off-shoring. He is experienced in cultivating new markets and understands cultural nuances, including US markets where Mr. Zurr spent 8 years. He brings a wealth of experience in establishing sound global operations and has a reputation for powerful collaborative skills that serve client goals.

“PicScout established the VP of Operations position at this time to emphasize and strengthen our internal operations in our dedication to our existing customers and prepare to excellently serve many new customers,” said PicScout CEO and co-founder Offir Gutelzon. “We carefully selected Yaron Zurr for the newly created position for his reputation as a strong collaborator with an ability to span client teams and internal resources and manage across a global landscape. We partner with a diverse base of customers around the world, and we want our internal systems optimized to deliver on a high level of customer commitment and service.”

Amy Love, Vice President of Marketing and Business Development, added further, “PicScout’s commitment to meeting the needs of our customers is clearly enhanced through the addition of Yaron. Yaron’s hiring enables PicScout to ensure our quality services globally as we focus on our internal operations to maintain products and services that are unmatched in the industry. This is vital as PicScout significantly increases its number of ImageTracker clients and embarks on expanded territories of services for image owners, licensors and photographers, and as PicScout promotes adoption of the ImageExchange, which delivers the value proposition for users of images to access the world’s largest index of fingerprinted and owner identified images.”

“I am excited to bring my operational experience to PicScout, especially at this juncture when image recognition, ownership, and credit must be considered foundational to the success of an emerging digital image economy,” said Yaron Zurr. “With PicScout positioned to bring a range of new and existing customers into a marketplace, I look forward to leading our operational team to ensure we deliver against our pledge of service to our customers and the marketplace.”

About PicScout

Founded in 2002, PicScout™ is an information company that commands the world's largest index of fingerprinted and owner identified images. The company enables clients to protect and promote image usage across digital platforms and devices, by using the company’s proprietary and highly scalable image recognition fingerprinting technology. The PicScout suite of products leverage the company’s ImageIRC™ platform, which includes ImageTracker™ and ImageExchange™ products, the ImageQualification™ service, and an open API for developers to create products and services to meet the demands of clients engaged in digital image use.

A financially independent, privately held company, PicScout has offices in the Silicon Valley and Hertzella, Israel. PicScout is a member of PACA www.pacaoffice.org, CEPIC www.cepic.org, and BAPLA www.bapla.org.uk

Press contact:
Suzanne Matick
For PicScout
831-479-1888
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